I came across the Michael Geoghegan’s video interview with WebProNews during the recently concluded 2007 Portable and Media Expo. Michael Geoghegan is the CEO of Gigavox Media and the topic they discussed is about valuing podcast content.
The thoughts that Geoghegan shared on how he value podcast content and how to use it to get across to advertisers or investors are inspiring. It is indeed true that whatever happens, it is the genuineness of the podcaster that really matters. Podcasters may fake their laugh but they can not hide to the viewers if they are enthusiastic or not to what they are doing.
This is the reason why passion is important when you decide to produce or host a show as it will dictate your moves and your approach in attracting audience as well as sponsors to support your show. So whenever you are planning to produce a podcast, begin with a topic or subject that you are naturally interested and not just on what is popular.