Podcaster Tips

Advertisements or advertisers are one of the most significant life-support of any broadcasted shows and podcasting is one of the fast growing industries that are said to be the new horizons that are targeted by advertisers. But as podcasters or podcast producers, attracting advertisers is not that easy because there are times that you need to prove or provide statistics to convince them that placing ads on your podcast will be mutually beneficial to both of you or that you have the same market niche.

Perhaps, the above is one of the primary reasons why PodGarden unveiled PodTractor, a new enterprise-level tracking service that is said to be capable of verifying audiences for large podcasting organizations similar to magazine circulation audits.  The service aims to address the need of podcasters to justify and confidently describe their audiences to potential advertisers and sponsors. The service can be also a great way to attract investors to finance your growth potential.

PodTractor can track your podcast downloads as well as subscribers from directory sources and even from iTunes. PodTractor is said to be the only podcast tracking technology with the capability to follow 100 percent of listeners including those listening through desktop players. However, since this is a paid service, this tracking service is intended for high volume podcasts like those from entertainment, news corporations, radio networks and magazines.  But if you are a podcaster who want to monetize your podcast or attract shareholders, this might be a good tool for you.

Among the reports that is provided by PodTractor are monthly, weekly and daily summary of the series; most popular or most downloaded series and episode; subscribers and non-subscriber downloads;
number of subscribers by directory source; top podcast directory traffic sources; position in search engines Google, MSN, Ask and Yahoo and running trend graphs. Another impressive feature of PodTractor is that it is easy to implement, you do not need to change the system you are currently using podcast broadcasting or distribution.