Podcaster Tips

With the recent selling of Endurance Radio Podcast, another opportunity in podcasting industry has evolved and possibly, this can be one solution to avoid podfading dilemma.

Now, if your are a podcaster who for any apparent reason wish to discontinue your podcast show, instead of letting it to podfade, you may now consider offering or selling your podcast property to somebody who is willing to continue and assume your show.

However, since podcast is something that has its own identity and listener statistics, selling a podcast may not be for all as it may be difficult to sell a podcast that talk about the podcaster’s personal activities. Buying and selling podcasts are more appropriate for those podcaster who has an established genre, well-maintained show archives, has been running for quite some time and has a fair share of listeners or the one who has a specific market niche.

Jason Van Orden pointed out several things that dictate the podcast’s worth and that may attract prospective buyers:

• An audience that have expressed interest in a niche topic
• A relationship with that audience of which some can be transferred to the new host/owner
• A community pertaining to the relationships that exist amongst your audience
• A back catalog of content or archives of previous episodes
• An established traffic sources in the form of search engine ranking, inbound links, etc.
• A recognized brand name which is known source of quality information/entertainment

Frank Barnako likewise shares good pointers that helps make podcast to be saleable. Frank said that the key assets of the podcast value are the relationships and trust that the podcast and its hosts had established with their listeners. He site the case of recent selling of Endurance Radio podcast to Kevin Patrick wherein Endurance Radio podcast has already built its brand to multi sport athletes and the person who bought it has a plan to continue the mission of the podcast and to partner with USA Triathalon. The Endurance Radio Podcast would be a great channel for the buyer and his partner to expand its membership and income.

And considering to what happened to the selling of Endurance Radio Podcast, it is very clear that podcasts that are well-produced, branded and targeted have may give you more opportunity to succeed and monetize them.